The Schedule


Every class has been designed with you in mind and structured so you get maximum benefit from our talented mentors. And each piece of content has been carefully scheduled to create a stack of layers that progressively build your knowledge, skills and confidence throughout the day.



8:00 - 9:00

Meet & Greet

Say “Good Morning” to your fellow creatives over coffee

9:00 - 10:00

Milton Gan: Welcome / Setting Up Shop

The importance of understanding your clients' needs and how creating and promoting a carefully curated range of products will activate the desire to buy and generate sales before you've even met your clients

10:00 - 11:00

Dan O'Day: A Passion For Print

Including the importance of valuing your work and time, how quality is always better than quantity, and how to educate and correspond with your clients on pricing. Dan will also talk about his distinctive approach to selling and designing albums.

11:00 - 11:20

Morning Break

Refreshments and SmartAlbums demonstrations in the bar.

11:20 - 12:20

The Beautiful Collective: The Art Of In-Person Sales / Lives Sales Session

How to simply and easily increase your income from in-person album sales without coming across as pushy or sleazy, followed by a simulated album sales session to showcase their sales techniques in practice.

12:20 - 13:00


Served in the bar.




13:00 - 13:30

Momento Pro: Inside Albums

An insider's guide to the key features and benefits of albums and how to make them work for you, plus a best practice guide to production techniques covering colour profiles and file preparation to paper types and finishes.

13:30 - 14:30

Renee Blake: Album Design

Renee will be talking about the benefits of outsourcing album design and sharing her approach to wedding album design that incorporates elements of photography, design and soul.

14:30 - 15:00

Lara Hotz: Designing With SmartAlbums

Shooting a wedding with an album in mind and then bringing the vision to life using the revolutionary SmartAlbums design software.

15:00 - 15:20

Afternoon Break

Refreshments and SmartAlbums demonstrations in the bar.

15:20 - 16:00

Role Play

Time to put your new found skills to practice through role play consultations where you'll build your confidence in selling in safe and friendly small groups supervised by our mentors.


16:00 - 17:00

The Mentors: Q&A Panel Discussion

An opportunity to have our questions discussed openly and honestly by our team of mentors.

17:00 onwards

After Party

After a hard day's work it's time to relax and celebrate good times with new friends, and the first drink is on us!